The Tracwire marks include the Tracwire name and logo, and any word, phrase, image, or other designation that identifies the source or origin of any of Tracwire’s products. Please don't modify the marks or use them in a confusing way, including suggesting sponsorship or endorsement by Tracwire, or in a way that confuses Tracwire with another brand (including your own).
The Command HQ and Tactical HQ marks include the Suite Ecosystem name and an HQ element logomark as well as any word, phrase, image, or other designation that identifies the source or origin of any of Tracwire’s products. Please don't modify the marks or use them in a confusing way, including suggesting sponsorship or endorsement by Tracwire, or in a way that confuses Tracwire with another brand (including your own).
Always use the logo files provided in the logo pack, do not re-create the logo.
Avoid using full-color logos on photographs unless the logo sits on a white or light area of the image.
The Tracwire logo is composed of the Logomark and Logotype.
The standard logo is the primary logo and should be used in most instances.
Always use the logo files provided in the logo pack, do not re-create the logo.
The Command HQ and Tactical HQ logos combine the Logomark and Logotype, using the same font as the standard logo. They distinguish the HQ with either white or hollowed-out text. The color palette matches the standard logo.
The usage guidelines for the standard logo also apply to the Command HQ and Tactical HQ logos where applicable.
The full-color logo is for use only on white or light backgrounds.
The full-color logo doesn’t work well on photos or diverse background colors. Use the one-color logo instead. Only place full-color logos on white or light areas of images.
The full-color logo will not perform well on photography and various background colors. In those cases, the one-color logo should be used.
The one-color logo should be used only on photographs and colors within the Tracwire color palette.
The one-color logo should only be used in charcoal (HEX #2A2A2A) and off white (HEX #F4F4F4) colorways, as shown below.
The full-color logo should only be used on white or light backgrounds.
Avoid using full-color logos on photographs unless the logo sits on a white or light area of the image.
Always use the logo files provided in the logo pack, do not re-create the logo.
Do not crop the logo.
Do not change the Transparency of the logo.
Do not use different colors for the logo.
Do not distort the logo.
Do not re-create the logo using any other typeface.
Do not use drop shadows or any other effects.
Do not outline logomark or logotype.
Do not rotate any part of the logo.
Below is the official Tracwire color palette. Avoid deviating from this core set of colors or creating tints of these values.
Generally, the “logo colors” act as pop colors in illustrations or icons but should not be used in design elements such as text or fields of color.
Tracwire headlines are set in Lato, shown below
Typeset all text and paragraph text in Open Sans
Download Tracwire branding assets here
